Backlink vs internal link: what is the difference
The two kinds of link, what each does for your site and why ignoring the second wastes the first.
What counts as a good link, what to avoid and how to check.
The two kinds of link, what each does for your site and why ignoring the second wastes the first.
How to see who points to your site — and to a competitor's — using free tools.
How to recognise the links that hurt, where they usually come from and what can be done once they have appeared.
There is no magic number — there is a practical way to work out how many you need for your specific contest.
There are good links to be had for free, and plenty that only fill an afternoon. An honest separation of the two.
The approaches that actually work to earn links — from the easiest to the most laborious, with the effort each one takes.
The explanation without jargon: what backlinks are, why they decide who shows up first and what separates a good link from a useless one.