Promoting products from a large retailer has one clear advantage: the brand is already known and people trust the purchase. And an equally clear disadvantage: you are not alone, and the product is exactly the same everywhere.
What changes when the order value is higher
Electronics and appliances are not bought on impulse. People research — sometimes for days. That changes where they are and what they want.
They are not scrolling a feed: they are typing "model A or model B", "is this refrigerator any good", "how many cubic feet for two people". Whoever answers those questions arrives before the decision.
The three formats that convert
- A direct comparison between two models the person is considering;
- A real hands-on review, including what is not good — that is what gives it credibility;
- An answer to a specific question: does it fit the space, is it right for this use, how much does it consume.
Where to publish
On a page of your own. Publishing this only on social media works for a day; on a page, it keeps paying off for months, because that is where search leads.
For that page to show up, it has to be discovered and have sites pointing to it. That is what a network of search sites solves — on Magneth, your listing goes into more than 100 search sites in the network.
Social media in its proper role
It is there to show deals and keep an audience. For higher order values it leads to the page where the decision happens; it rarely closes on its own.
On sale events
During the big sale dates, search volume explodes and so does competition. Publishing comparison content ahead of time is what makes the difference — content created on the day is rarely found in time.
More on the general path in how to promote my online store.
